Advertise Your Business
.jpg)
About Writer and Essay
❖ An American showman, businessman, politician, entrepreneur and author
❖ Poor at birth and rich at death
❖ Lecture written in 1882.
❖ He assumes that not only moral life compatible with business success but also the best path to business success
❖ His lectures create an optimistic energy that makes the listeners want to go right and conquer the world.
Summarize of Advertise Your Business |
In business, businessman should deal with his customers politely. It is his best capital ever invests in business. Advertisement and showy building are nothing if he does not have politeness. To continue his business, reserving some profit, he should sell qualitative product in cheap prices. He should not think to be overnight millionaire selling the product in an expensive way. Customers are God. So, for their minor mistake, they should not be humiliated. Charitable human beings get happiness. Duty of rich person is to be benevolent. According to Solomon in Bible, if you scatter, there increases. If you become miser, you will be poor. It means that miser people are poor in heart.
According to the writer, businessman should not share his secrecy to anybody. His hopes, aims and profit should be kept secret. Same thing is applicable to business letter. While writing letters, businessman must know what not to write. If he does not focus on content of writing, sometimes, he may lose his reputation.
Why should one be polite and kind to their customers? (fe आफ्नो ग्राहकहरु प्रति विनम्र र दयालु हुनुपर्छ ?)
Ans: One should be polite and kind to their customers because they are God and without them, business cannot run.
Why should not the insulting man be whipped? (34 मानिसलाई किन कोर्रा हान्नु हुँदैन ?)
Ans: The insulting man should not be whipped because he will never visit the shop and encourages his friends to go other shop.
How can charity be a duty and a pleasure? (परोपकार कसरी कर्तव्य र आनन्द हुन सक्छ ?)
Ans: According to the writer, charity can be a duty and a pleasure because if we give charity, we will earn more. Uncharitable miser man becomes poor in heart. When we give charity to the poor people, we will get pleasure viewing poor people's happiness.
In addition to maxims, what other technique does Barnum use to make his advice appealing and memorable? maxims अतिरिक्त, बर्नमले आफ्नो सल्लाह आकर्षक र यादगार बनाउन को लागी अन्य कुन प्रविधि प्रयोग गर्दछन् ?
Ans: In addition to maxims, Barnum uses short, sweet sentences, example, sub heading etc. to make his advice appealing and memorable.
What type of person would emerge from following Barnum's prescriptions? (बर्नमको प्रिस्क्रिप्सनहरू पछ्याउँदा कस्तो प्रकारको व्यक्ति उत्पन्न हुनेछ?)
Ans: If people follow Barnum's prescription, they would be honest, charitable, intelligent and can maintain secrecy.
Which parts of Barnum's advice make sense to you, and which seem wrong or inappropriate ? Why ? (बर्नमको सल्लाहका कुन भागहरूले तपाईंलाई अर्थ दिन्छ, र कुन गलत वा अनुपयुक्त देखिन्छ? किन ?)
Ans: Personally, Barnum's advice of not sharing secrecy is truly heart touching. Business is run to make profit. If businessman shares secrecy, company will be collapsed and staffs become jobless. For me, his idea of sharing for earning is not trust worthy. If we share our wealth to beggar, it is really waste of money. To earn, we have to work day in and out, then why to share our toil to other? So, this idea is not fit for me. In the world, there are many paupers and beggars. If we share generously our wealth, we can be like them in the future. So, people must be miser because wealth is essential to care for health, run home and family, pay fee to our children and so on. If we lose money, we also lose prestige in the
society. Today, people count anybody with money. Money has become standard to overlook the person's personality, background and so on.